Bold, matte and long-lasting colour with 24hr hold. It's lightweight, velvety texture and non-drying formula gives extreme comfort that doesn't smudge! From sassy reds to vibrant pinks and everyday nudes there is a colour to suit every occasion. EXPERT TIP: Apply using your fingertips for a softer look or use the applicator and build up the coverage for an intense statement pout! As seen in the Big Brother 2017 House.